Cloud Computing Strategies for the CIO
Web 2.0 Research
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Systems Of Engagement Demand New Integration Solutions — And A New IT
Sponsored by: IBMThis in-depth Forrester report explores how major companies across the globe are approaching the integration of new customer engagement technologies and what they are doing to surpass customer expectations.
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How new devices, networks, and consumer habits will change the web experience
Sponsored by: Akamai TechnologiesDelivering a stellar web experience for customers has only become more complex in recent years, as customers visit websites not only from PCs, but from a variety of personal mobile devices. Access this helpful report to learn why new devices, networks, and consumer habits are transforming the web experience and how you can adapt.
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Integrating customer data for improved CRM
Sponsored by: InforThis expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.
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The Human Side of Big Data and High Performance Analytics
Sponsored by: SAS Institute Inc.Increase in volume, velocity, and variety of data businesses has called for a change in new technologies and capabilities. In the wake of these changes, the role of the "data scientist" has taken the spotlight. Check out this white paper to learn about data scientists and how these professionals can help your big data analytics programs succeed.
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Strategic insights for your social CRM strategy
Sponsored by: InforThis expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies.
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Customer Engagement in a Mobile World
Sponsored by: Message SystemsThis comprehensive white paper explores the state of customer-business interaction today, and outlines the capabilities and features of a "customer communication hub" – a way to unify customer interaction across a variety of modern channels, including social media and mobile.
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APIs - A Key Part of Your Enterprise Engagement Strategy
Sponsored by: Vordel now part of AxwayWatch this on-demand webcast to discover how IT professionals are building modern applications that are able to support web clients, smart phones, tablets, rich application and third party apps. Learn more about the one key technology that unites all these elements - a good enterprise application program interface (API).
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Infor Epiphany Social Commerce Solutions
Sponsored by: InforThis white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships. Learn how this technology can help you achieve five main components of a successful CRM initiative.
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Infor Epiphany Brochure
Sponsored by: InforThis helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base. Read on to learn about the specific benefits this technology offers businesses across all sectors.
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CRM and social media - How a blended approach means good business in the hospitality industry
Sponsored by: InforThis white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.
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New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
Sponsored by: Information BuildersCustomer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
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CyberAgent translates blog user insights into a more engaging experience
Sponsored by: IBMView this white paper to learn how Japan's largest blog service provider, CyberAgent, found a way to create a new level of engagement and loyalty among its blog readers. By developing an analytics framework that enabled a new kind of insight into blogging preferences and behavior.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Enterprise API Management Reference Architectures For Delivering Enterprise APIs for Web & Mobile
Sponsored by: Vordel now part of AxwayIn this white paper, discover how your enterprise can embrace and leverage APIs to improve access and stay relevant in a changing world of user experience, both in terms of consumers and in terms of enterprise use.
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Online Testing for Site Optimization: 101
Sponsored by: WebTrendsWeb site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
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Ensuring Success with On-site Testing and Targeting
Sponsored by: WebTrendsYour company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
Sponsored by: WebTrendsWith over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Information Optimization Transformation Experience Workshop
Sponsored by: Hewlett-Packard CompanyMany organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
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Taking Control with Marketing Optimization
Sponsored by: WebTrendsCustomers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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Landing Page Optimization: Best Practices to Lift Conversion
Sponsored by: WebTrendsYour landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
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Answering the Million Dollar Question with Oracle Endeca
Sponsored by: ORACLE APACView this short video to learn more about how one company found a way to analyze their analytics to gain more knowledge about successful sales. By leveraging the insights of social media, product reviews and other sources, your business can find a way to analyze data while it's still relevant.
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City of Los Angeles Improves Customer Satisfaction with Self-Service (Podcast)
Sponsored by: Oracle CorporationThis exclusive podcast discusses how the Los Angeles Department of Water and Power (LADWP) provided customers with a self-service portal for Web transactions to allow them to manage their account information, improving service deliver and customer satisfaction.
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Integration in the Age of the Customer
Sponsored by: TIBCO Software Inc.In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Continue on to learn what you should take into account when preparing your integration initiatives.
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Connect the Online Customer Experience with Oracle WebCenter Sites
Sponsored by: Oracle CorporationIn order to survive today's cut-throat business world, providing stellar customer experiences is a must. Watch this webcast to learn the importance of a personalized, interactive online experience and discover how the ideal online presence can separate you from your competition.
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‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs
Sponsored by: Oracle Corporation UK LtdCustomers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more.
