Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 08 Feb 2021 | Premiered: Sep 30, 2020
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Who You Gonna Call?
sponsored by TechTarget
EBOOK:
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 08 Feb 2021 | Published: 15 May 2020
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Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017
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Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT:
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015
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Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017
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All resources sponsored by Xactly
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Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE:
Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017
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All resources sponsored by Xactly
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Salesforce Sales Cloud Helps Reps Seal the Deal
sponsored by TechTarget Customer Experience
EBOOK:
In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Plus, explore the pros and cons of the Salesforce Sales Cloud.
Posted: 19 May 2016 | Published: 19 May 2016
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Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW:
This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014
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Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER:
Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013
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How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by TechTarget Customer Experience
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015
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