EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
VIDEO:
Technology has always played a considerable role in helping organizations manage data. However, with today's ever-increasing reliance on information-based operations and communications, organizations need to be on the cutting edge of data technology to stay ahead of the competition. Learn why by watching this video from HP and SAP HANA.
EGUIDE:
The following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it.
EBOOK:
This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
EGUIDE:
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
EZINE:
In this week's Computer Weekly, we look at how data analytics is driving a new approach to customer relationship management within the retail sector. Customer who shops in multiple channels offer greater value to retailers. We find out how auction site eBay has developed a bespoke data analytics architecture to track every customer interaction.
WHITE PAPER:
This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
WEBCAST:
Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
