EGUIDE:
The pandemic appears to have solidified e-commerce's ascendancy against the highstreet. Coronavirus has accelerated technology adoption in many sectors, and people have been forced to stay at home, increasing their online shopping habits in a bid to avoid visiting shops.
EZINE:
In this week's Computer Weekly, on the 50th anniversary of the Moon landings we look at the influence Apollo 11 had on modern hardware and software. Our latest buyer's guide examines data protection. And we find out how retailers with physical stores are using technology to respond to the rise of online shopping. Read the issue now.
EGUIDE:
The pandemic appears to have solidified e-commerce's ascendancy against the highstreet. Coronavirus has accelerated technology adoption in many sectors, and people have been forced to stay at home, increasing their online shopping habits in a bid to avoid visiting shops.
EZINE:
In this week's Computer Weekly, high street retailers are fighting back against online rivals by using IT to support multi-channel customers – and Tesco's marketing chief explains how it works at the UK's biggest supermarket. Also, we ask how revelations about internet surveillance affect the protection of corporate information. Read the issue now.
WHITE PAPER:
This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
EVENT:
In this week's Computer Weekly, we talk to department store John Lewis about working with tech startups to improve its multichannel retail strategy. As PC sales slump, we hear from companies moving to non-Windows devices. And the final part of our buyer's guide to data management looks at the benefits of predictive analytics.
WHITE PAPER:
Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
WHITE PAPER:
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
