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Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
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This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
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Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.
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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
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This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
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Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
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In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.