WEBCAST:
Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
WEBCAST:
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
WEBCAST:
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
WEBCAST:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
WEBCAST:
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
PODCAST:
Today, more than ever, organizations must deliver the benefits of cost optimization and business agility. This podcast series explains how that goal can be realized through dynamic Business Processes Management. The series focuses on banking, government, healthcare, insurance, cross-industry and retail.
VIDEO:
This collection of videos provides critical insight into the process success of many leaders within their specific industries. Watch now to learn about the tools and strategies they used and how you can use these same strategies for success in your own organization.
PRODUCT DEMO:
Learn how WebSphere ILOG BRMS allows organizations to easily adapt business rules while ensuring compliance with policy requirements and analyzing the business impact of changes against key KPIs. You will see how the BRMS is used in the back office to create eligibility rules that will be used to automatically screen auto insurance applicants.