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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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Review this informative white paper to discover the importance of implementing a formal transformation program. Gain insight into 2 business transformation success stories, 9 reasons why you should work with an experienced transformation partner, a simple 5-phase business transformation program, and much more.
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In this CFO guidebook, learn how you can leverage mobile, cloud, social media, and big data to dramatically improve business results and drive insight-fueled transformation.
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This resource provides a conceptual overview of the four primary methods for integrating Oracle Fusion Financials Cloud Service with other enterprise applications, and identifies the associated functional area for each integration point.
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Modern financial software enables business to collaborate with visibility, reliability, and accountability in a controlled environment. This paper explains the issues with spreadsheet budgeting and helps business find better financial software for easy long-term planning.
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This white paper explores how cloud-based enterprise resource planning (ERP) effectively overcomes the challenges associated with traditional ERP deployments, such as implementation delays, transition issues, and questionable ROI.
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This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
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This valuable resource discusses the impact of user-driven technology – ranging from cloud computing to social media - mean for the enterprise and for the CIO's role in building a successful business.
